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KMi Seminars
Ephorus: The stony road of innovation
This event took place on Thursday 25 April 2013 at 11:30

 
Joep Chappin Ephorus


Ephorus has grown to become market leader with over 5,000 customers in 28 countries, 2.5 M Euros revenue, 32 staff.

Ephorus did this without any 'angels' or 'investors'. After starting the company I found that, although plagiarism detection seemed a good and simple idea, 'selling Ephorus' was extremely difficult for me. I learned that an innovative idea is not enough, what you need is marketing. In this presentation I will share with you how I built the required marketing and sales around the product.



 
KMi Seminars Event | SSSW 2013, The 10th Summer School on Ontology Engineering and the Semantic Web Journal | 25 years of knowledge acquisition
 

Narrative Hypermedia is...


Narrative Hypermedia
Narrative is concerned fundamentally with coherence, for instance, whether that be a fiction, an historical account or an argument, none of which 'make sense' unless they are put together in a coherent manner.

Hypermedia is the combination of hypertext for linking and structuring multimedia information.

Narrative Hypermedia is therefore concerned with how all of the above narrative forms, plus the many other diverse forms of discourse possible on the Web, can be effectively designed to communicate coherent conceptual structures, drawing inspiration from theories in narratology, semiotics, psycholinguistics and film.