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KMi Seminars
Ephorus: The stony road of innovation
This event took place on Thursday 25 April 2013 at 11:30

 
Joep Chappin Ephorus


Ephorus has grown to become market leader with over 5,000 customers in 28 countries, 2.5 M Euros revenue, 32 staff.

Ephorus did this without any 'angels' or 'investors'. After starting the company I found that, although plagiarism detection seemed a good and simple idea, 'selling Ephorus' was extremely difficult for me. I learned that an innovative idea is not enough, what you need is marketing. In this presentation I will share with you how I built the required marketing and sales around the product.



 
KMi Seminars Event | SSSW 2013, The 10th Summer School on Ontology Engineering and the Semantic Web Journal | 25 years of knowledge acquisition
 

New Media Systems is...


Our New Media Systems research theme aims to show how new media devices, standards, architectures and concepts can change the nature of learning.

Our work involves the development of short life-cycle working prototypes of innovative technologies or concepts that we believe will influence the future of open learning within a 3-5 year timescale. Each new media concept is built into a working prototype of how the innovation may change a target community. The working prototypes are all available (in some form) from this website.

Our prototypes themselves are not designed solely for traditional Open Learning, but include a remit to show how that innovation can and will change learning at all levels and in all forms; in education, at work and play.