News Story

AR app for TV series – The Hunt

Paul Hogan, Wednesday 28 Oct 2015

The Knowledge Media Institute’s Paul Hogan has developed an augmented reality mobile application for the Open Media Unit to be used in conjunction with their HUNT poster campaign, that compliments the new OU/BBC series ‘The Hunt’ which begins on 1st November on BBC 1.

The app, available on both Android and IOS, provides the user with an augmented reality enhanced view of the HUNT poster. A 3D movie cube is displayed when the user points their device at the poster and they can interact with the cube to view films from the TV series narrated by Sir David Attenborough, with some additional exclusive to the OU content. There are also short films with scientist interviews that will be released in parallel with each aired TV episode.

Broadcast Project Manager for The Hunt, Caroline Green, from The Open Media Unit project managed the development of the app from concept to release.

Please note: the app is not available to download until Monday 2 November.

More details about the The Hunt TV series can be found here http://www.open.edu/openlearn/thehunt