Now that we are finally realizing a global infrastructure for sharing of learning resources, we need new ways to deal with the resulting abundance. To this effect, we apply the Snowflake Effect, a label we use for a widespread trend towards personalization, at a both deeper and wider level than ever before. Deeper, because personalization is no longer based on stereotypes that group us in clusters of people with the same taste, or learning style, or demographics: rather, technology now makes it possible to treat each of us as the unique individual that we are, with our personal characteristics, requirements, constraints and contexts. Wider, because it is possible to realize it in more contexts more often for a wider audience than ever.

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