Full Seminar Details

Joep Chappin


 Joep Chappin
Ephorus: The stony road of innovation
This event took place on Thursday 25 April 2013 at 11:30

Ephorus has grown to become market leader with over 5,000 customers in 28 countries, 2.5 M Euros revenue, 32 staff.
Ephorus did this without any 'angels' or 'investors'. After starting the company I found that, although plagiarism detection seemed a good and simple idea, 'selling Ephorus' was extremely difficult for me. I learned that an innovative idea is not enough, what you need is marketing. In this presentation I will share with you how I built the required marketing and sales around the product.

Watch the webcast replay >>


Knowledge Media Institute
The Open University
Walton Hall
Milton Keynes
United Kingdom

Tel: +44 (0)1908 653800

Fax: +44 (0)1908 653169

Email: KMi Support


If you have any comments, suggestions or general feedback regarding our website, please email us at the address below.

Email: KMi Development Team