Full Seminar Details
Joep Chappin
Ephorus
This event took place on Thursday 25 April 2013 at 11:30
Ephorus has grown to become market leader with over 5,000 customers in 28 countries, 2.5 M Euros revenue, 32 staff.
Ephorus did this without any 'angels' or 'investors'. After starting the company I found that, although plagiarism detection seemed a good and simple idea, 'selling Ephorus' was extremely difficult for me. I learned that an innovative idea is not enough, what you need is marketing. In this presentation I will share with you how I built the required marketing and sales around the product.
Maven of the Month
We are also inviting top experts in AI and Knowledge Technologies to discuss major socio-technological topics with an audience that comprises both members of the Knowledge Media Institute, as well as the wider staff at The Open University. Differently from our seminar series, these events follow a Q&A format.
