Improving Web Search using Trust and Social Networks
This event took place on Wednesday 25 October 2006 at 11:30
Conventional search engines treat all users the same. Relevance is seen as a relationship between a query and a resource, ignoring aspects of the user's information need that are not explicit in the query. This contrasts with offline information seeking, where people frequently use social networks of known individuals as a source of information and as a basis for assessing its relevance. In this presentation I will outline our approach to personalised information seeking, based on computing trust relationships between the user and members of their social networks as a means to rank and filter resources. Results of an empirical study underlying this approach will be presented, followed by a demonstration of parts of the infrastructure through which our approach will be realised.
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We are also inviting top experts in AI and Knowledge Technologies to discuss major socio-technological topics with an audience that comprises both members of the Knowledge Media Institute, as well as the wider staff at The Open University. Differently from our seminar series, these events follow a Q&A format.