Member
Tracie Farrell
Senior Research Fellow
+44 (0)1908 332094
Tracie Farrell is a Senior Research Fellow at the Open University and recipient of the UKRI Future Leaders Fellowship (Round 6). Her transdisciplinary, mixed methods research explores the impact of Artificial Intelligence on society, including impacts on people, their communities, and the wider ecosystems in which they live. Before her academic career, Tracie worked for 18 years in the non-formal education sector on issues related to human rights, gender, leadership and citizenship.
Keys: artificial intelligence, queer theories, intersectional feminisms, social justice
Team: Venetia Brown, Retno Larasati
News
24 Nov 2025
20 Nov 2025
31 Oct 2025
24 Sep 2025
27 Mar 2025
Publications
Sides, T., Kbaier, D., Farrell, T. and Third, A. (2025). Bridging trust gaps: Stakeholder perspectives on AI adoption in the United Kingdom NHS primary care. Digital Health, 11 https://oro.open.ac.uk/107412/.
Brown, V., Larasati, R., Kwarteng, J. and Farrell, T. (2025). Understanding AI and Power: Situated Perspectives from Global North and South Practitioners. AI & Society (Early Access). https://oro.open.ac.uk/107004/.
Pavón Pérez, Á., Fernandez, M., Farrell, T., Nozza, D. and de Kock, C. (2025). Foreword: Towards a Safer Web for Women - First International Workshop on Protecting Women Online. In: WWW '25: The ACM Web Conference 2025, 28 Apr - 02 May 2025, Sydney, Australia. https://oro.open.ac.uk/105018/.
Brown, V., Larasati, R., Third, A. and Farrell, T. (2024). A Qualitative Study on Cultural Hegemony and the Impacts of AI. In: AAAI/ACM Conference on AI, Ethics, and Society (AIES-24), 21-23 Oct 2024, San Jose, CA, USA. https://oro.open.ac.uk/99264/.
Bayer, V., Mulholland, P., Hlosta, M., Farrell, T., Herodotou, C. and Fernandez, M. (2024). Co‐creating an equality diversity and inclusion learning analytics dashboard for addressing awarding gaps in higher education. British Journal of Educational Technology, 55(5), pp. 2058–2074. https://oro.open.ac.uk/98718/.
Bakir, M.E., Farrell, T. and Bontcheva, K. (2024). Abuse in the time of COVID-19: the effects of Brexit, gender and partisanship. Online Information Review, 48(5), pp. 1045–1062. https://oro.open.ac.uk/96561/.
Kwarteng, J., Farrell, T., Third, A. and Fernandez, M. (2023). Annotators’ Perspectives: Exploring the Influence of Identity on Interpreting Misogynoir. In: ASONAM 2023: The 2023 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, 6-9 Nov 2023, Kusadasi, Turkey. https://oro.open.ac.uk/93975/.
Sides, T., Farrell, T. and Kbaier, D. (2023). Understanding the Acceptance of Artificial Intelligence in Primary Care. In: 25TH INTERNATIONAL CONFERENCE ON HUMAN-COMPUTER INTERACTION, 23-28 Jul 2023, AC Bella Sky Hotel and Bella Center, Copenhagen, Denmark. https://oro.open.ac.uk/93133/.
Farrell, T. and Kouadri Mostéfaoui, S. (2023). False Hopes in Automated Abuse Detection (Short Paper). In: HHAI-WS 2023: Workshops at the Second International Conference on Hybrid Human-Artificial Intelligence (HHAI), 26-27 Jun 2023, Munich, Germany. https://oro.open.ac.uk/93723/.
Mensio, M., Burel, G., Farrell, T. and Alani, H. (2023). MisinfoMe: A Tool for Longitudinal Assessment of Twitter Accounts’ Sharing of Misinformation. In: UMAP '23: 31st ACM Conference on User Modeling, Adaptation and Personalization, 26-29 Jun 2023, Limassol Cyprus. https://oro.open.ac.uk/90632/.
Kwarteng, J., Farrell, T., Third, A., Burel, G. and Fernandez, M. (2023). Understanding Misogynoir: A Study of Annotators’ Perspectives. In: 15th ACM Web Science Conference 2023 (WebSci ’23), 30 Apr - 01 May 2023, Evanston, TX, USA. https://oro.open.ac.uk/88020/.
Alani, H., Burel, G. and Farrell, T. (2022). Elon Musk could roll back social media moderation – just as we’re learning how it can stop misinformation. The Conversation. https://oro.open.ac.uk/83189/.
Kwarteng, J., Coppolino Perfumi, S., Farrell, T., Third, A. and Fernandez, M. (2022). Misogynoir: Challenges in Detecting Intersectional Hate. Social Network Analysis and Mining (SNAM), 12(1), https://oro.open.ac.uk/85874/.
Kbaier, D., Ismail, N., Farrell, T. and Kane, A. (2022). Experience of Health Professionals with Misinformation and Its Impact on Their Job Practice: Qualitative Interview Study. JMIR formative research, 6(11), https://oro.open.ac.uk/85774/.
Farrell, T., Alani, H. and Mikroyannidis, A. (2022). Mediating learning with learning analytics technology: guidelines for practice. Teaching in Higher Education, 29(6), pp. 1500–1520. https://oro.open.ac.uk/83186/.
Kwarteng, J., Coppolino Perfumi, S., Farrell, T. and Fernandez, M. (2021). Misogynoir: Public Online Response Towards Self-Reported Misogynoir. In: ASONAM '21: Proceedings of the 2021 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, 08-11 Nov 2021, Virtual Event Netherlands. https://oro.open.ac.uk/79929/.
Burel, G., Farrell, T. and Alani, H. (2021). Demographics and topics impact on the co-spread of COVID-19 misinformation and fact-checks on Twitter. Information Processing & Management, 58(6), https://oro.open.ac.uk/78748/.
Piccolo, L., Blackwood, A.C., Farrell, T. and Mensio, M. (2021). Agents for Fighting Misinformation Spread on Twitter: Design Challenges. In: Conversational User Interfaces CUI 2021, 27-29 Jul 2021, Online. https://oro.open.ac.uk/78241/.
Piccolo, L.S., Bertel, D., Farrell, T. and Troullinou, P. (2021). Opinions, Intentions, Freedom of Expression,. .. , and Other Human Aspects of Misinformation Online. In: CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems, 9-13 May 2021, Yokohama, Japan. https://oro.open.ac.uk/76241/.
Piccolo, L., Puska, A., Pereira, R. and Farrell, T. (2020). Pathway to a Human-Values Based Approach to Tackle Misinformation Online. In: HCI International 2020, 19-24 Jul 2020, Copenhagen. https://oro.open.ac.uk/74962/.
