notube project full details
NoTube
Networks and Ontologies for the Transformation and Unification of Broadcasting and the intErnet
The ultimate goal of this project is to develop flexible/adaptive end-to-end architecture, based on semantic technologies, for personalised creation, distribution and consumption of TV content. The project will take a user-centric approach to investigate fundamental aspects of consumers' content-customisation needs, interaction requirements and entertainment wishes, which will shape the future of the "TV" in all its new forms. "New technology is transforming the TV industry", says Mark Thomson, BBC CEO for Observer. Watching TV more and more happens together with PC-related activities, e.g. chatting with friends, talking on the phone, searching on the Internet for related info about programs. Already in 2000, the trend was by "couch-and-mouse toys serving 27 million Americans who were able to watch TV and surf the Web at the same time - the "telewebbers". Nowadays, digital video-recording software provides the facility to "time-shift" live television programming through a PC (e.g. via TiVo and ReplayTV). Companies are attempting to bundle "an electronic program guide into its software, along with personal viewing agents that can recommend broadcasted programs based on your viewing habits" . For example, while watching "Dancing with the stars", you can vote for your favourite couple, read their biographies, find other programs this week where they appear, record your favourite dances and send them to friends; you can also join live chats during the program. However, "such interactive services stay TV-centric (in the device sense of the term TV) and use Internet and digital technology only to enhance the entertainment that you expect to see when you plop yourself down in front of the tube."
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